Brand Experience Design + Service Design + Visual System Design
Garuda
Garuda is a speculative brand experience project that extends Air India Express's Tales of India identity across customer-facing touchpoints. Inspired by Indian mythology and cultural motifs, the project reimagines boarding passes, travel collateral, and passenger interactions as a cohesive narrative system that transforms travel into an immersive cultural journey.
Garuda is a speculative brand experience project that extends Air India Express's Tales of India identity across customer-facing touchpoints. Inspired by Indian mythology and cultural motifs, the project reimagines boarding passes, travel collateral, and passenger interactions as a cohesive narrative system that transforms travel into an immersive cultural journey.
